Playsam souvenirs

Tourism is one of the few sectors that have grown in Europe during the crisis’ years. Among other things, it is thanks to a growing flow of luxury tourism.
This contrasts with the souvenir market characterized by a low quality offer, where a more demanding public does not feel represented.
Drops has collaborated with Playsam in identifying this business opportunity and then conceptualize and design a range of souvenirs of high value, characterized by reinterpreting iconic European buildings under design philosophy and quality of Playsam.