From the lab to the market
We collaborated in the strategic definition and detection of opportunity areas for a new robots category
Drop collaborated in the strategic definition and opportunity areas detection for the new robots category of IIT. Afterwards, Drop conceptualized and designed the robot R1.
Initially there was an immersion in the problematic, to understand the technology and the technical requirements. Also a deep market, trend and user research was conducted to identify opportunity areas.
From strategy to product design, we engage in the whole definition of the R1 robots platform.
One of the main characteristics of the R1 is its own and differential image and interaction model, inspired in the human being and in futuristic solutions. This combination allow generating empathy and at the same time solve the needs of multiple users in different contexts of use.