Innovation in luxury
Conceptualization and design of a new product range and accessories for Maserati, one of the top luxury car brands worldwide.
Maserati by Playsam
As stated in Forbes Magaznie by Pamela N. Danziger “the very idea of “luxury” is evolving, there is an industry consensus that innovating with new products, new services, new marketing strategies and new ways to engage with the affluent customers is key”.
We worked with Maserati design team to validate and refine the proposals until the essence of the brand was captured.
Within this trend in luxury innovation, we collaborated with Playsam to conceptualize and define new products and accessories for Maserati, one of the top luxury car brands worldwide.
We carefuly analyzed and merged the brand values and design languages of both brands to create unique design pieces. On collaborative and iterative process, we worked with Maserati design team to validate and refine the proposals until the essence of the brand was captured.
