creating an end to end parachuting experience
Defining new opportunities through putting the user in the center of the whole business model
Thanks to co-creation workshops with the company’s team, ethnographic research and trend analysis among other methodologies, we conceptualized the whole experience to later design each touchpoint in a unique manner.
As a result we achieved to maximize the differentiation with the competitors and to bring the service closer to the target. This was done thanks to a communication and design language centered in the non-expert user, which represents the greatest percentage of the business.
Upselling and new revenue streams through a unique and integrated customer experience: before, during and after jump.
From the purchase decision, the pre-jump and post-jump, to the experience memories (before-during-after), we worked with the objective of increasing the conversion rate, foster the upselling, increase customer loyalty and prescription.
Drop defined and designed the website, the product offer of jumps, and also a new product range of accessories and merchandising that responds to the opportunity of new revenue streams creation, maximizing the benefit of each visitor to the Saltamos Store.