Tech to market
Bridging the gap between technology and market.
HOW WE HELP
Turn research outputs into solutions that users want and markets can sustain.
We partner with research centres and universities, deep-tech teams and spin-offs, and EU project leaders.
From early opportunity assessment and customer discovery to solution and business model design, prototyping, market validation, and commercial launch.
Market intelligence & demand validation
From market opportunity assessment to business plan development.
Solution Design & TRL Advancement
From technology to proof of concept and business prototype validation.
Your technology works.
But does the market need it and will someone pay for it?
Your technology works.
But does the market need it and will someone pay for it?
We assess the market, find your users and define the right business model.
Move from technical potential to a clear commercial opportunity, using market evidence that evolves with your technology, from early concepts to launch.
Validate the most promising use cases, what buyers value, and how you position versus alternatives. Get the right evidence at each stage: early direction, mid-stage validation for partners and funding, and launch-ready business cases that unlock investors and customers.
This is strategic intelligence to guide decisions from lab to revenue.
WHAT WE DELIVER
- Market landscape analysis and competitive assessment
- Industry needs and pain point identification
- Commercial application mapping for your technology
- Value proposition development and testing
- Technology readiness and IP assessment
- Customer discovery & problem-solution fit
- Business model design and commercialization roadmap
- Proprietary Business Readiness Level (BRL) Methodology
Parc Taulí
Collaborated with Parc Taulí and a startup to develop an AI-driven fracture diagnostics solution, defining the concept, business model, and MVP for real-market validation.
Banc de Sang i Teixits
Co-creation of the new strategic plan for the Blood and Tissue Bank of Catalonia, aligning strategic objectives with concrete actions and KPIs across the organization’s key areas.
Roche
Enhanced digital service and UX design, streamlining the Product Discovery process in a lab diagnostics platform.
Parc Taulí
Collaborated with Parc Taulí and a startup to develop an AI-driven fracture diagnostics solution, defining the concept, business model, and MVP for real-market validation.
Banc de Sang i Teixits
Co-creation of the new strategic plan for the Blood and Tissue Bank of Catalonia, aligning strategic objectives with concrete actions and KPIs across the organization’s key areas.
Roche
Enhanced digital service and UX design, streamlining the Product Discovery process in a lab diagnostics platform.
Proven technology isn't enough.
Can you demonstrate it solves a real problem in a way people will actually use?
Proven technology isn't enough.
Can you demonstrate it solves a real problem in a way people will actually use?
Move from proof of concept to scalable prototype with clear requirements, user validation, and TRL-aligned decision gates.
Translate research capabilities into a product definition that works in real conditions, fits operational constraints, and is shaped for adoption.
The outcome is a solution and business model that can be demonstrated, piloted, and credibly advanced to the next TRL milestone, with the evidence partners, funders, and buyers need.
This is strategic solution design, not outsourced product development.
WHAT WE DELIVER
- Prototype development and testing
- Proof-of-concept (PoC) design and development
- Product design (Physical & Digital)
- Industrial design development
- Manufacturability assessment
- Service design, architecture and delivery model design
- User experience (UX) and interface design
- Brand strategy and market positioning
Istituto Italiano di Tecnologia
Designed, in close collaboration with the IIT, the next generation of iCub, the humanoid robot that embodies Italian excellence in robotics.
Gradiant
Transformed a functional tech prototype into a market-ready solution, defining the value proposition, use model, and industrial design to communicate the full potential of the technology.
Butler Scientifics
Democratized biomedical data analysis with an AI-powered solution, enabling lean business validation and scalable research workflows.
Istituto Italiano di Tecnologia
Designed, in close collaboration with the IIT, the next generation of iCub, the humanoid robot that embodies Italian excellence in robotics.
Gradiant
Transformed a functional tech prototype into a market-ready solution, defining the value proposition, use model, and industrial design to communicate the full potential of the technology.
Butler Scientifics
Democratized biomedical data analysis with an AI-powered solution, enabling lean business validation and scalable research workflows.
Brilliant research stays invisible without the right networks, skills, and funding to scale it.
We help you build the internal capabilities, visibility, and ecosystem connections needed to move from research to impact.
Build the visibility, networks, and internal capability needed to move from research outputs to funded adoption.
Strengthen your positioning, improve how you communicate value, and equip teams with the skills to engage partners, programmes, and buyers with confidence.
The outcome is traction that compounds: clearer narratives that open doors, stronger ecosystem connections, and a team ready to convert opportunities into partnerships, pilots, and EU funding.
This is not communication support. It is commercialization enablement to get your innovation funded, scaled, and adopted.
WHAT WE DELIVER
- Entrepreneurship programs, coaching & business training
- Innovation process design and implementation
- Agile methodology training and adoption
- Strategic partnerships network (corporates, vendors, suppliers, institutions,…)
- Manufacturing partner scouting and validation (EU & China)
- Consortium workpackage leadership
- EU funding strategy and proposal support (Horizon Europe, EIC, EIT)
Abertis
Empowered 30+ executives with agile innovation and design thinking, solving internal challenges and sparking strategic shifts.
Chiesi
Design and delivery of a tailor-made in-house training program for cross-functional innovation teams, covering opportunity discovery, concept development, prototyping, and lean validation.
Mobile WorldCapital
Designed and facilitated the Tech Hubs Forum—an open innovation platform for tech hub leaders from leading innovation-driven companies in Barcelona.
Abertis
Empowered 30+ executives with agile innovation and design thinking, solving internal challenges and sparking strategic shifts.
Chiesi
Design and delivery of a tailor-made in-house training program for cross-functional innovation teams, covering opportunity discovery, concept development, prototyping, and lean validation.
Mobile WorldCapital
Designed and facilitated the Tech Hubs Forum—an open innovation platform for tech hub leaders from leading innovation-driven companies in Barcelona.
Validated technology is just the start.
Can you turn it into a business investors will back?
Move from proven concept to market entry with a plan that creates real traction.
Define target segments, positioning, pricing, channels, and the first repeatable sales motions, then test them with customers to generate evidence that de-risks investment and partnering decisions.
The outcome is a venture-ready model, validated unit economics, and the early pipeline needed to scale.
This is not business plan consulting. It is hands-on go-to-market and venture building designed to launch, learn fast, and grow.
WHAT WE DELIVER
- Pilot program design and market testing
- Customer validation and early adoption strategies
- Target market segmentation and go-to-market planning
- MVP development and rapid iteration
- Spin-off structuring, investor preparation
- Co-founding or equity partnership collaboration models
- Marketing & growth strategy and execution
- Venture building & market launch
Parc Taulí
Collaborated with Parc Taulí and a startup to develop an AI-driven fracture diagnostics solution, defining the concept, business model, and MVP for real-market validation.
Universitat Politècnica de Catalunya + CIMNE
Redefine the positioning, business model and go-to-market strategy for a Cloud-based simulation software solution from a research center
RHT COLD
Transformed a patented cold-gel formula into a market-ready venture, defining strategy, product range, brand identity, and all communication touchpoints.
Parc Taulí
Collaborated with Parc Taulí and a startup to develop an AI-driven fracture diagnostics solution, defining the concept, business model, and MVP for real-market validation.
Universitat Politècnica de Catalunya + CIMNE
Redefine the positioning, business model and go-to-market strategy for a Cloud-based simulation software solution from a research center
RHT COLD
Transformed a patented cold-gel formula into a market-ready venture, defining strategy, product range, brand identity, and all communication touchpoints.
EU PROJECTS
Your Strategic Partner for Impact & Exploitation
We support EU-funded innovation projects across all TRL stages (1-9), from EIC Pathfinder and Horizon Europe to EIT, Eurostars, LIFE, Digital Europe, and regional ERDF programs.
Proposal Writing &
Project Coordination:
We know what evaluators look
for and how to build winning
consortiums. We take full responsibility for outputs, milestones, deliverables, and reporting of Non-Scientific workpackages.
Exploitation &
Business Strategy:
Market Assessment & SOM/SAM/TAM Analysis. Business Model Definition & Spin-off Structuring. IPR Strategy & Freedom to Operate. Proprietary Business Readiness Level (BRL) Methodology.
Product Design, User & Market Validation:
Turning Lab Prototypes into Market Products (Industrial Design & UX/UI, Prototyping, Service Design, Manufacturing & Industrialization).
Pilot coordination & User feedback loops.
Dissemination & Communication (D&C):
Branding, Positioning, and Stakeholder Engagement. We make your work visible and relevant to the right audiences, securing funding.
HOW WE can work together
Flexible Collaboration Models
Whether as a full beneficiary or a specialised subcontractor, we adapt to your project’s framework to maximise the impact of your proposal.
PARTNER
We join your consortium as a beneficiary to lead market, impact, and exploitation work across Horizon Europe, EIC, EIT and other European and regional programmes.
- Consortium partner and Grant Agreement signatory
- Leadership of non-scientific work packages
- Evidence building: market validation, stakeholder mapping, adoption barriers and KPIs
- Impact section drafting and reviewer-ready narratives
Subcontractor
We execute end-to-end projects fully adapted to your timeline, scope, and budget, from market research to product/service design & market validation.
- Fee-for-service, invoice-based delivery
- Fixed scope, deliverables, and deadlines
- Category B subcontracting compliant
- Fast onboarding and low coordination overhead
Venture Builder
We co-build with research teams to turn deep-tech results into investable ventures, validating the model, building traction, and supporting the transition from project to company.
- Interim leadership and venture operations support
- Equity and success-fee engagement options
- EIC Accelerator readiness: narrative, traction, and investor materials
- Spin-off setup support and first commercial pilots
why drop
A Design & Innovation Agency from Barcelona.
We help research teams cross the TRL “valley of death” by turning Key Exploitable Results (KERs) into adoption-ready solutions with clear routes to market.
From proposal stage to post-project exploitation, we bring the market evidence, positioning, and execution assets needed to move from results to real-world impact.
End-to-End
From market evidence to delivery assets, we take technologies from strategy to adoption, not slides.
Senior Team
A boutique firm of experienced professionals, no juniors, just experts.
Cross-Expertise
We bridge research, industry, and public funding to turn complex technologies into real commercial outcomes.
+10 Years
Over a decade supporting innovation across research organisations, universities, corporates, and the public sector.
200+ Projects
A proven track record delivering measurable results across sectors, geographies, and funding contexts.
what OUR PARTNERS say
Trusted by Europe's Leading Institutions
We collaborate with top universities, research centers, and innovation hubs across the continent.
Prepare your technology for adoption
Need a clear path from research to impact?
Turn results into validated use cases, adoption evidence, and a plan that stands up to scrutiny.
Let’s make innovation happen
Partner with us to turn complexity into clarity and strategy into measurable results.
