by admin AZ | Dec 20, 2017
From retail experience to consumer experience We designed the retail experience, the strategic packaging definition and the user experience… We collaborated with Danone to conceptualize and define a new product category, defining the end-to-end consumer...
by admin AZ | Dec 15, 2017
Innovation in luxury Conceptualization and design of a new product range and accessories for Maserati, one of the top luxury car brands worldwide. Maserati by Playsam As stated in Forbes Magaznie by Pamela N. Danziger “the very idea of “luxury” is evolving, there is...
by admin AZ | Dec 14, 2017
Digital Health Academy In-depth research for the health field Mobile World Capital Barcelona, within its program for digital transformation of the society has counted on Drop for the project “Digital Health Academy”. The project was centered in opportunities’...
by admin AZ | Dec 14, 2017
From technology to market Technology is not enough: strategic definition is fundamental, as well as product conceptualization and design, and the right business model for each sector. As in many technology based startups, their focus and effort is centered in...
by admin AZ | Dec 13, 2017
Branding and positioning strategy How you communicate the values of the brand, in a coherent and consistent manner through all touchpoints is key on brand perception and user experience. In parallel to defining RHT Cold strategy and product range design, we helped the...
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