Medtravel

Medtravel

Defining new luxury tourism services We boosted Medtravel’s competitive advantages maximizing its differentiation to exploit it sector knowledge and generate new avenues for growth. Drop has collaborated with Medtravel in the identification of new business...
Pasta Lover

Pasta Lover

Pasta Lover, the new way of cooking pasta We structured and lead the ideation process for the new product category through co-creation workshops based on insights from ethnographic research. A tray with pasta and sauce, made with 100% natural ingredients and including...
Discovering Matías

Discovering Matías

From the book to the game  making knowledge tangible We developed co-creative workshops to expand the vision and the limits of the concept. It is a training guide to generate new habits in the relationship with the kids. Through the wide range of exercises, parents...
iit R1 “your personal humanoid”

iit R1 “your personal humanoid”

Robotics  From the lab to the market We collaborated in the strategic definition and detection of opportunity areas for a new robots category R1  is the new robot of the IIT (Italian Institute of Technology) ecosystem, conceived to initially operate in professional...
Rocook Lékué

Rocook Lékué

Rocook How to bring haute cuisine at home? In a close collaboration with Lékué and El Celler de Can Roca we designed a range of accessories to create a unique cooking experience at home. ROCOOK is an innovative concept created by El Celler de Can Roca, Lékué and Cata...